FASTG8 Bolsters Executive Ranks With Patagonia, Deckers Vets

Carbondale, Colorado-based FASTG8, which develops digital advertising technology for clients in the outdoor and active lifestyle marketplaces, said today that it has snagged two outdoor veterans for its executive ranks. The company said it has named Case Sheahan, the former CEO of Patagonia, and Zohar Ziv, formerly of Deckers Outdoor Corporation, to the company. Sheahan was CEO of Patagonia until February of 2014, and also has served at Kelty, Inc., Merrell Footwear, Nike and POWDER Magazine. Ziv was COO at Deckers Outdoor Corporation, where he had been for 9 years. FASTG8 is led by Tyler Moebius. The company said it uses a big-data driven approach to help companies execute digital advertising campaigns. FASTG8 did not ssay what roles Sheahan and Ziv will take at the company.