Crocs Launches Travel Web Site

Niwot, Colorado-based shoe manufacturer Crocs, Inc., has jumped into the Internet content business with a new web site, The firm said today that its new web site will provide information guides to six U.S. cities, including new Orlands, San Francisco, Denver, Las Vegas, Aspen, and Vail. According to Crocs, the site will highlight branded partnerships, cross-promotional opportunities, and other of its global initiatives. Red Robot, the entertainment and marketing agency behind the new site for Crocs, said Crocs developed the site instead of allocating additional marketing dollars to traditional media.