Cinnafilm Signs Reseller

Albuquerque, New Mexico-based engineering software firm Cinnafilm revealed this week that it has signed a multi-year, multi-million-dollar global reseller agreement with ARRI, a manufacturer of professional movie equipment. According to Cinnafilm, the deal grants ARRI worldwide rights to market and resell Cinnafilm's image-processing software suite. Cinnafilm said the suite will be rebranded as ARRI Relativity and will be available through ARRI worldwide sales channels beginning June 1. ARRI is the world's largest manufacturer of professional motion picture equipment. Cinnafilm develops video processing software for the film industry.