BoomTown Accelerator Teams With Whole Foods Market

Boulder-based BoomTown Accelerator has launched a new partnership with Whole Foods Market, the two said this week, which will help entrepreneurs in the accelerator develop and test tools with Whole Foods customers. According to BoomTown, Whole Foods will stock Boomtown's pantry via grocery deliver via Instacart, as the "Official Food & Beverage Supplier" for the accelerator. The two also said the effort will also let Boomtown's entrepreneurs to develop and test tools that accelerate the speed, modernization, innovation and quality of Whoel Foods regional marketing and operations initiatives--including developing special projects around apps for internal operations, nonprofit donation campaigns, as well other efforts.