BlogFrog Opens Office In NYC, Rolls New Product

Boulder-based BlogFrog, the developer of an online product which helps brands tap into social media, announced a new office in New York City today, as well as a new product. The company, which is headed by Rustin Banks, said it has established an office in New York City to better reach brand marketers, advertising and public relations agencies. In addition, the firm said it has launched a new, Influencer Marketing platform aimed at brand marketers, which helps brands to identify and engage with social media influencers. The firm said the platform helps identify those social media influencers, run social media programs, help distribute content across social sites, and monitor those efforts.