Friday, December 21, 2007

Omniture Gets Win At Auto Parts Marketer

Orem, Utah-based web analytics provider Omniture said Thursday that it has signed on Ecklers, a provider of catalog and Internet marketing of classic and enthusiast auto parts. Omniture said that Eckler will use Omniture as a replacement for Coremetrics, which is a competing web analytics solution. Financial impact of the deal was not disclosed. Eckler's sells parts for Corvettes, Chevys, and Camaros. Omniture provides web analysis software used by ecommerce providers to understand the traffic to their web sites.