Thursday, June 19, 2008

Helius Teams With Digital Signage Network

Lindon, Utah-based Helius, a provider of products for the digital signage industry, said today that it has teamed with PlasMedia Productions, an operator of an advertising supported digital signage network deployed in shopping malls. Financial impact of the deal was not disclosed. According to Helius, PlasMedia will use the firm's digital signage product to provide local advertisers with promotion of their products and services. Helius said that PlasMedia specifically selected the firm for its centralized control via cell phone networks, and to replace a competing digital signage solution, which required manual updates every time an ad was modified or created. Helius is now a subsidiary of Hughes, which purchased the firm in February.