Tuesday, January 14, 2014

Datalogix Powers Twitter's New Email Matching, Targeting

Westminster, Colorado-based Datalogix, which provides digital marketing products, is powering the high visibility addition of email matching and targeting for Twitter, which was announced Tuesday, which allows marketers to pull out information like email addresses and postal addresses based on correlating their Twitter followers and in-house CRM database. Datalogix explained Tuesday that the deal help brands reach their customers on Twitter through offline postal address, email, or other data from their in-house files--all without sharing the actual emails with Twitter. Datalogix said the new capability lets brands locate information like emails and CRM data like postal addresses based on their audience on Twitter.