Zoola Launches Rewards Program

Denver-based Zoola, said this morning that it has launched a new, cash-back rewards program in Denver, Boulder, and Colorado Springs. Zoola--which is led by Bob Kersenbrock--said it will give two to 10 percent cash back on purchases to consumers' favorite nonprofit, or cash directly to a user. The company--which got its start in 2004 as Rainbow Rewards-- said its service lets users register their MasterCard, Visa or debit card on its website to receive rewards. The company said it has more than 200 retailers nationally signed up for its service, and even allows users to donate cash back directly to schools now in the Boulder Valley School District.