Yieldex Unveils Ad Analysis Tool, Inks Martha Stewart

Yieldex Inc., a publisher of advertising analysis and forecasting software, revealed Tuesday that it has launched a new application and signed an initial customer for the product. According to Yieldex, its BusinessIQ solution provides ad inventory management and forecasting. Yieldex identified its inaugural BusinessIQ client as Martha Stewart Living Omnimedia Inc. Yieldex said its newest customer will evaluate BusinessIQ and provide Yieldex with feedback for the fledgling product. The financial impact of the customer win was not disclosed. Founded in 2007, Yieldex is a privately owned company based in New York and Boulder, Colo.