Vertiba Acquired By Publicis.Sapient

Boulder-based Vertiba, which provides consulting, implementation, and integration around the Salesforce platform, has been acquired by Publicis.Sapient, part of advertising and public relations giant Publicis Groupe. Financial terms of the acquisition were not announced. Publicis.Sapient said the acquisition will help it customers in the area of cloud-based technology. Vertiba was founded in 2010, and was led by Jim Hooton.