Monday, February 8, 2010
Useful Networks Ties With MoVoxx
Denver-based Useful Networks, a provider of geo-located content and advertising products for mobile phone developers, said today that it has linked with mobile advertising network MoVoxx. According to Useful, it will launch a geo-targeted ad campaigns across MoVoxx's inventory. Financial details of the deal were not disclosed. The two firms said they would integrate Movoxx's mobile ad platform with location data from Useful Networks' PlaceWhere product. Useful Networks is a unit of Liberty Media.