Westminster, Colorado-based TruEffect has hired on a new head of its media strategy and planning, the company said this week. TruEffect said it has named Theresa DeGroote as director of Media strategy & Planning. DeGroote has previously worked at McAfee, Phlare and MatchLogic. TruEffect is provider of Internet display advertising technology.
Top NewsWednesday, July 18, 2012
TruEffect Names Media Strategy Head