Trada Ties With Bing, Yahoo

Boulder-based Trada, the online marketplace for search engine optimization experts, said this week that it has linked into both Yahoo and Microsoft Corp., and will become a certified reseller of Bing and Yahoo! Search paid advertising. The firm said the deal will help customers fo the firm to increase the reach of their advertising. Trada's services allows advertisers to "crowdsource" help from paid search experts to place search ads. Trada is venture backed by Google Ventures and Foundry Group.