Trada Raises $2.2M

Boulder-based Trada, a new startup which runs an online marketplace for paid search experts, announced today that it has raised $2.2M. The funding came from The Foundry Group and angel investors Alan Warms, Carlos Cashman, Dan Murray, James Crouthamel, Stuart Larkins and Robert Wolfe. According to Trada, its marketplace will allow small and medium size businesses and agencies to leverage the skills of paid search experts, to generate low cost clicks and conversions for those advertisers. Trada said its model uses a "crowd of experts" to help companies manage their pay-per-click advertising. The firm was founded by Niel Robertson, founder of Newmerix and Service Metrics. More information »