Tendril Names Sales VP

Boulder, Colorado-based Tendril, the developer of energy management products, said today that it has named Jim Borri as its new Senior Vice President of Sales. Borri joins the company from SAP America, where he was a strategic account manager in the smart grid practice. The firm said he also has served at ADEXA, Parametric Technology Corporation, Smithkline Beecham Clinical Laboratories, and XEROX. Tendril is backed by VantagePoint Venture Partners, Siemens Venture Capital, Good Energies, RRE Ventures and GE. The company is run by Adrian Tuck.