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TechStars Start-Up WeBe Yellow Taps Service Provider

WeBe Yellow Inc., a participant in the Colorado-based TechStars incubation program for technology start-ups, revealed last week that it has formed a strategic partnership with Gold Systems of Boulder, Colo. According to WeBe Yellow, Gold Systems will assist the company in selling, supporting and enhancing its free Search-To-Phone service, which helps consumers locate local products and services over the phone. Search-To-Phone records callers' search queries and then quickly notifies qualifying Yellow Pages merchants. Callers are then connected to those merchants. TechStars is an incubation program which seeds technology-based businesses with office space, operations support, and up to $15,000 in seed capital, run by venture capitalist Brad Feld and angel investors David Cohen, Jared Polis, and David Brown. The program is geared at encouraging entrepreneurship in Colorado.