TapInfluence Ties Into Fitness, Health Network

Boulder-based Tapfluence, the developer of online marketing software focused on "influencers", has inked a partnership with the operator of a network of thousands of health, wellness, sports and nutrition blogs. According to TapInfluence, it has partnered with FitFluential, which has relationships with thousands of blogs, Facebook feeds, Twitter handles, Instagram accounts, and other social accounts in the health and fitness area. Financial details of the deal were not disclosed. TapInfluence said the move would give marketers access to online influencers interested in content related to CrossFit, yoga, Pilates, sports, nutrition and other health related categories. TapInfluence was founded by Rustin Banks and Holly Hamann.