TapInfluence Takes $14M For Influencer Marketing Efforts, Hiring

Boulder-based TapInfluence has raised a big, $14M funding round, for its development of its influencer marketing software, the company said this morning. The funding was led by Noro-Moseley Partners, and also included Grotech Ventures, Access Venture Partners, and new investor Knollwood Investment Advisory, along with MergeLane and angel Robin Ferracone (Farient Advisors). TapInfluence--which is led by CEo Promise Phelon--said the funding will go towards platform development, growing its marketplace, and buildling out sales and support. The company expects to double its headcount by the end of the year, according to Phelon.