TapInfluence Launches New Product

Boulder-based influence marketing software developer TapInfluence says it has launched a new product, to help brands and agencies distribute content through its social influencers. TapInfluence said its new TapFire product helps connect the content of brands and marketers with social influencers. TapInfluence is venture backed by Access Venture Partners and Grotech Ventures. Social influence marketing uses social media users on Twitter, Facebook, YouTube, and elsewhere, to mention or endorse content or brands.