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SpotXchange Signs Casual Gaming Sites

Online video advertising network SpotXchange revealed Thursday that it has added a number of casual gaming sites as customers of the firm's video advertising network. SpotXchange said its list of clients now includes NeoEdge Networks, eGames.com, Slingo.com, Moola.com, Lycos' Gamesville.com and NetWinner's AdverGame Network. SpotXchange provides an in-game advertising network for game publishers. The firm said its network of casual game publishers reaches a total of more than 25 million unique hosts each month. SpotXchange said its InGame ad network enables its customers to deliver precisely targeted campaigns based on region, time of day, gender and age. SpotXchange is headquartered in Westminster, Colo.