SpotRight Launches New Social Data Tool

Boulder-based SpotRight, the social data firm headed by Ed Messman, has rolled out a new software product today. SpotRight said it has launched GraphMassive, a product which provides social data and information, by gathering information on social interests and connections across social networks. The firm is aiming its product at marketers, helping them to understand, measure, and take advantage of that social activity. Pricing on the new product was not announced. SpotRight said its new GraphMassive product pulls information from over 300 million social profiles.