Tuesday, May 19, 2015
sovrn: We're One of the Safest Ad Networks in the World
Boulder-based online ad network operator sovrn is bragging this morning that it has been ranked one of the safest ad networks in the world, coming in at number 6 on a ranking by Pixalate. sovrn said the ranking came in the April 2015 Pixalate Global Seller Trust Index. sovrn said the ranking is based on relative brand safety of the company's inventory, based on malware, viewability, fraud, engagement, domain masking, as well as network and inventory compliance scores. sovrn is led by Walter Knapp, who took the reins at the company after it was spun back out of Federated Media back in January of 2014. Sovrn got its start in Boulder as Lijit, before a $100M acquisition by Federated in 2011.