sovrn Rolls Out Programmatic Video Ads

Boulder-based online advertising technology developer sovrn has rolled out a new line of programmatic video ad units, the company said Tuesday. The company said it is offering up a range of ad durations with the new ad units, from 15 to 60 seconds, and includes choices of looping ads, rotating ads, and more. sovrn runs its own ad network, which it says reaches more than 584 million people globally every month.