sovrn Partners With Temnos For Better Targeting

Boulder-based sovrn, the online advertising exchange and online advertising technology provider, said it has partnered with Temnos, a provider of content analytics technology. According to sovrn, the deal will help analyze, filter, and organize millions of pages of content across sovrn's network, to help deliver more highly targeted content and relevant online ads. Financial terms of the deal were not disclosed. The move applies Temnos' technology to filter pages and very deeply target consumers based on the content on those pages.