Sovrn Launches Affiliate Program

Boulder-based Sovrn, the developer of online advertising tools and operator of its own advertising network, said over the weekend that it has launched a new affiliate program, to help encourage new publishers to its platform. According to Sovrn, it will pay 100% of a new publisher's ad revenue in the first 30 days to active Sovrn publishers who refer new customers to the company, via social media, clicks, referral links, display ads, and more. Sovrn calls its new program the "sovrn Ambassadors" (sovrn does not capitalize the name of its company).