TOP NEWS Targets Brand Advertisers

Denver-based SpyderLynk, a provider of mobile marketing services, said today that it has launched a new site called, aimed at helping brands to build and deploy their own social media marketing campaigns. The new site--and associated Social SnapTags technology--is aimed at connecting consumers with brands via Facebook and Twitter. SpyderLynk's technology is a 2D barcode, an alternative to such 2D barcodes as QR codes and Microsoft's Tag barcode. Consumers are can either use their smartphone camera, or can download special Snaptag Reader apps to decode SpyderLynk's barcodes, which surround a logo of a company's choice. SpyderLynk is headed by Nicole Skogg.