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Sendside Expands Sales Team

Salt Lake City-based Sendside, a developer of software tools used to help send messages to potential customers, and to help boost sales lead efforts, said today that it has expanded its sales team, hiring on four new senior sales executives at the company. The firm said it has hired on Al Ormiston, Mike Cookman, Nick Mechan, and Paul Knopf into the positions. Ormiston joins from Sun Micrystems; Cookman from VantageMed; Mechan from MaxStream, and Knopf from QAD. Sendside develops tools to send messages, presentations, documents, marketing materials, and more to users, and to track and manage those documents. All will report to Senside's VP of Sales, John Sutton.