SendGrid Expands Into Email Marketing Services

Boulder-based SendGrid has expanded its services into email marketing, the firm said today, extending beyond its roots providing back-end cloud email services. SendGrid said that its new, marketing email service is aimed at marketers looking to reliably send high volumes of mail. The company said current email marketing service providers have "long held marketers hostage" to their expensive offerings, and that its pricing is based on monthly volumes, not number of subscribers in a company's database. SendGrid has been offering up back end, transactional email delivery services to developers, helping them to scale out their email delivery and avoid spam blacklisting issues; the move is the company's first towards email marketing. SendGrid is backed by Foundry Group, Highway 12 Ventures, Bessemer Venture Partners, and angels.