San Diego-based SEMDirector and Orem, Utah-based Omniture said Tuesday that the two companies have foremd an alliance to provide a portfolio of integrated software. The two companies said they will integrate Omniture's Web analytics products with SEMDirector's search analytics solutions. Financial terms of the deal were not disclosed. The firms have previously provided custom integration of their software for clients such as iVillage. SEMDirector's products provide bid optimization and management systems for paid keyword search; Omniture provides web analytics software.