Revinetix Signs Channel Partners

Salt Lake City, Utah-based Revinetix has signed a new group of sales channels, saying that it has recruited 100 regional VARs through MarketStar. Revinetix said that it is using MarketStar, a channel sales and marketing firm, to boost sales representation for its backup appliances. Revinetix is developing network appliances that provide disk-based backup, as a replacement for tape backup. The firm's channel sales program offers lead referrals, sales incentives, opportunity registration, and better sales support for its backup devices.