Report: GoDaddy Picks IPO Bankers

In a step towards an upcoming IPO, Scottsdale, Arizona-based GoDaddy has apparently picked Morgan Stanley and JPMorgan as two of its investment bankers for a public offering, according to a report late Wednesday. The report--from Bloomberg--says that an offering is expected later this year from the company. GoDaddy has been in the midst of a big transformation since its acquisition by private equity firms KKR, Silver Lake, and Technology Crossover Ventures in 2011, ramping up its small and medium sized business outreach and turning away from its reputation for risque ads towards a more staid, corporate image.