ReadyTalk Links Webinars With Kapost

ReadyTalk, the provider of audio and web conferencing services, based in Denver, said today that it has integrated its product with web marketing provider Kapost. According to the two, webinars are now available in the content marketing and lead campaigns run through Kapost. Financial details of the move were not disclosed. According to the companies, the integration allows Kapost users to plan, produce, promote and analyze webinar content--all linked to ReadyTalk's live and recorded webinars--through the content marketing software.