ReadyTalk Improves Eloqua Ties

Denver-based audio and web conferencing provider ReadyTalk said today that it has upgraded its integration with B2B marketing provider Eloqua, with an improved integration to Eloqua AppCloud. ReadyTalk said its app will help with better lead qualification, lead scoring, and more, by providing details on webinar response by clients--including reporting on what webinars and recordings they've viewed, how long they viewed a webinar, and more. The app is free.