Prosperent Ties Into Celebrity Culture With API

Colorado Springs-based Prosperent, the affiliate marketing and performance advertising tools, has unveiled a new application programming interface (API) which it says makes it easy for developers and content creators to tie into celebrities. The company, which is led by Brian Lovett, said the new API allows its network of web developers and content creators to associate their styles and products with celebrities. For example, developers can use the API to pull up a list of the products associated with a celebrity, and use that to encourage purchases of those products by their visitors.