Placeable Rolls Out New Local Marketing Recommendation Feature

Denver-based Placeable, the developer of marketing analytics software which is led by Ari Kaufman, has rolled out a new feature of its platform to recommend actions to its brands to help them improve their local online marketing. According to Placeable, its new NatLo Score helps measure a brand's local online marketing initiatives, and helps recommend actions by geographic region, and how to improve those efforts. Placeable was previously known as LocationIsight, and was previously part of InfoNow. Kaufman led LocationInsight's spinout from InfoNow, and also has served at LooksSmart, MatchLogic, and ThinkAcquisition, among other companies. Placeable is backed by United Communications Group (UCG).