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Overstock.com: We've Got A New Theme Song

Salt Lake City-based online retailer is looking to drum up some new business, via a new ad campaign revolving around a new theme song, the company said today. Overstock.com said its new TV ad campaign revolves around "O is the One," and will features up-and-coming artists singing its new song. Overstock did not reveal how much it plans to spend on the TV ad campaign, but said the three-part series is currently airing on HGTV, ABC Family, BRAVO, BBC America and E!.


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