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Overstock.com Ties With Snoop Dogg

Salt Lake City-based online retailer Overstock.com is ramping up its marketing efforts today, saying it has launched a new round of TV ads featuring Snoop Dogg (now calling himself Snoop Lion). According to Overstock.com, the campaign features Snoop Lion, and his wife, daughter, and sons. The campaign features Snoop using Overstock.com for buying products for his wife and kids. Financial details of the promotional deal were not disclosed. Overstock.com also said it will open up a new, dedicated part of its site called Snoooper Market which will sell Snoop Lion branded products.