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Overstock.com Taps Country Music Stars For Commercials

Salt Lake City-based Overstock.com, an online discount retailer, announced late Wednesday evening that it has hired on country music duo Joey+Rory as spokespersons at the firm. According to the company, it will use the couple for a nationwide ad campaign. Overstock.com said that Joey Martin and Rory Feek will be the "new face of Overstock.com" in two television commercials. The company said it also has the NBA's Carlos Boozer and spokeswoman Briana Walker representing the firm.