TOP NEWS Launches O.Co Domain

Salt Lake City-based, the online retailer, said that it has launched a new domain name, O.CO, as a shortcut to its sight. The firm said that it acquired the domain in July of 2010. Overstock said the new domain highlights its growth into a "globally recognized brand". The new domain carries the same products as the firm's current domain. O.Co was registered with .CO Internet S.A.S., which maintains the .CO domain.