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Overstock.com Adds Insurance Quotes

Salt Lake City-based e-commerce retailer Overstock.com--which is calling itself O.CO nowadays--said today that it has added a new insurance quotes tab as part of its product lineup. Overstock.com said it will start offering auto and home insurance quotes on an Insurance tab. The new section is powered by a deal with Answer Financial, and auto and home insurance agency. Financial details of the deal were not announced. Answer Financial provides side by side quotes from different insurance agencies to consumers.