Outfoxed Now Lijit

Boulder, Colorado-based startup Outfoxed has just renamed itself Lijit, according to founder Stan James. Outfoxed, a small startup which is in the midst of its first financing round, has renamed itself to Lijit, according to a post on James' blog. The Web 2.0 startup is developing a social web surfing web application based on James' masters thesis around trust on the Internet, in the form of a Firefox internet browser extension.