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OneRiot Adds Self-Service Ads

Boulder-based OneRiot said Friday afternoon that the firm has now opened up a self-service option for advertisers. The firm said that the new self-service option allows any advertiser to create their own ad campaigns on the firm's ad network, which caters to "real-time" web applications such as Twitter applications, realtime search engines, and other real-time web sites. OneRiot has been running its ad network since December.