Omniture Wins Ticketmaster

Orem, Utah-based Omniture, which is now owned by Adobe, said today that it has added Ticketmaster as a customer for the firm's web analytics tools. According to Omniture, Ticketmaster is using the firm's SiteCatalyst and other tools, to consumers, identify online trends, and engage with customers based on geographic location, behavioral trends, or other criteria. Financial terms of the deal were not disclosed.