Omniture Wins Food Network

Orem, Utah-based web analytics provider Omniture disclosed this morning that the firm has signed up Food Network as a customer. According to Omniture, the recipe and cooking site is using its Omniture SiteCatalyst, Omniture Discover OnDemand, and Omniture SearchCenter products. Financial impact to the firm was not disclosed. Omniture's tools were used by Food Network to track how visitors were accessing its video content, and to redesign its site to increase video views.