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Omniture Upgrades Reporting Tool

Orem, Utah-based Omniture said today that it has shipped an upgraded tool targeted at helping its customers create reports in Microsoft Excel, based on data from its SiteCatalyst web analytics product. Omniture said its new product, Omniture ReportBuilder, allows users to create custom reports and queries, and input them into Excel, or export them as PDFs, CSV, text, web pages, and XML. The new tool comes out of Omniture's acquisition of Visual Sciences and its HBX ReportBuilder product in January of 2008.