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Omniture Ties With Baidu.com

Orem, Utah-based web analytics software provider Omniture said this week that the firm has integrated its products with Chinese search engine Baidu.com. According to Omniture, it has integrated OmnitureSearchCenter with Baidu, to allow marketers to better manage their ad spend on the search site. According to Omniture, Baidu.com has around 73 percent of the web search traffic in China. Financial details of the arrangement were not disclosed.