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Omniture Ties Into CMS Tool

Orem, Utah-based Omniture, the web analytics arm of Adobe, said this week that it has integrated its tools with CrownPeak, a developer of content management systems for web sites. According to Omniture, its Omniture Test & Target product now works with CrownPeak's CMS tools, allowing marketers to manage content for the tests and campaigns being run through the software.