Omniture Takes On Facebook Popularity

Orem, Utah-based web analytics provider Omniture reports today that it has rolled out a new product to measure the "popularity and success" of Facebook applications. According to Omniture, the new solution--App Measurement for Facebook--works with its Omniture SiteCatalyst product. Pricing on the new analytics product was not released. Omniture said the new product allows companies to "better understand" Facebook users and engagement with their applications.