Omniture Signs UK Customer

Halifax, the United Kingdom's largest savings provider and mortgage lender, revealed Wednesday that it will implement business-optimization software from U.S. web analytics developer Omniture in hopes of boosting its sales and conversion rates for online products and marketing campaigns. Specifically, Halifax said it selected Omniture's TouchClarity for Behavioral Targeting product, which should help optimize consumer response and customer engagement by serving Web visitors with relevant Halifax online product offerings and content. Omniture is headquartered in Orem, Utah.